Now taking pre-orders · ships in about 6 months
عشق
THE PERSIAN TEA
The Persian Tea — Black Gold book boxThe Persian Tea — Black Gold open box with gold pouch
No. 01

Black Gold

طلای سیاه
$40/ 4 oz box · ~45 cups

Black Gold is our signature blend: the top one percent of low-grown Ceylon whole leaf, drawn from three estates and lifted with bergamot and four natural oils. Because it is scented with bergamot, it is, at heart, a luxury Earl Grey — the Persian way.

Long, dark, wiry whole leaf. No dust, no shortcuts, no filler. The cup runs coppery-orange to deep red, aromatic and quietly luxurious — strong enough to sip all day, refined enough to serve to the people who matter most.

BergamotFour Natural OilsCoppery & Full
Pre-order. Reserve now. Ships in about 6 months due to demand.
  • Leaf Whole-leaf, top 1% low-grown Ceylon
  • Box 4 oz (113 g) · about 45 cups
  • Shipping Pre-order · ships in ~6 months · free over $75
The Ritual

How to brew it

Bring fresh water to a rolling boil and warm the pot. Steep one teaspoon of whole leaf per cup for 4–5 minutes over the samovar until the brew runs deep red — the concentrated dam. Pour a measure into the glass and top with hot water to taste. Serve with a sugar cube on the tongue, dates, or a wedge of citrus. Then, simply, stay.